The next great American brand?

LaVar Ball is a nobody when it comes to professional sports. His athletic accomplishments ended as a practice player for the New York Jets of the NFL. He played for the defunct WFL but no one cares about that.

He's loud and proud.
He's the illegitimate child of Don King and Hulk Hogan.
The NBA hasn't seen anyone like him before.
But lace 'em up. He's here now.

Lavar has three sons.
His oldest, Lonzo Ball, was drafted by the Los Angeles Lakers this year.
Mr. Nobody predicted his son would go to the Lakers with the 2nd pick overall at the draft.
He was right.
The media loves him.
The fans can't stop watching.
The league will hate him.
On draft night, Mr. Nobody predicted "Championships, championships, championships". He said his three sons will all play for the Lakers. Together they will bring the top prize back to Los Angeles.

Besides being a larger than life blowhard, Mr. Nobody started a shoe company.
His sons are opening him a window of which he is taking full advantage.
You see, LaVar has a gift.
He's been given the body of Zeus and the mouth of Donald Trump.
He can gather attention like a circus ringleader.

He's a business man. Without his oldest son, this man is no one.
He is seizing an opportunity.
He created a brand: Big Baller Brand.
They have sneakers and larger than life clothes.

Sneakers at the high end sell for $250. Big Baller Brand will retail for $495.
That's ball-sy. Sorry for the pun. I had to do it.
I like the pricing strategy but not the Barnum and Bailey routine. He is getting attention for himself and his brand, so I applaud him for that.

The price makes the product a luxury purchase.
BBB may be the next great American brand.

His target audience is cocky kids who think the world owes them everything. While they owe the world nothing but to show it how great they are. Sounds like LaVar is coming along at just the right time for millennials.

Could this be bigger than Nike?

If his sons fail to live to up to expectations, he will still be Mr. Nobody. Time will tell.

My friend Cedric Yau started a brand two years ago called Baller Yoga Mats. Yoga Mats typically sell for $20-$40. Baller Mats retail for $1000.

Cedric is one of the nicest people you could meet. He's the opposite of Mr. Nobody.
In either case, they share an exclusive brand in different industries with similar names.

Check out this article written about Cedric's product which is made from the same leather as NFL footballs.

https://www.theguardian.com/lifeandstyle/2016/oct/11/baller-yoga-mat-leather-nfl-nba-reactions