Get customers to break down your door

Apple Pie is best 10 minutes out of the oven with a scoop of french vanilla ice cream.
The ice cream slides off like a 5 year old boy screaming with joy on the playground.
The first bite reminds me of that one apple tree in my grandma's back yard. The grandkids would pick the tree bare each autumn so grandma would bake us a pie.
We called our grandma, memere, which is slang for grand mere in French.
Her freezer had an endless supply of Napoleon (neapolitan) ice cream.  
In the fall, she traded it for french vanilla.
Without ice cream, apple pie is disappointing.
My memere made a great apple pie. Your grandma did too. Mine is gone and so is her apple pie, so we will never be able to settle who's was better
It's the first day of Autumn and I can't help but think of those apple pie days in my youth. Huck Finn and Tom Sawyer never had so much fun...
This is part of a previous blog I wrote. Can you smell the apple pie cooking in the oven?

The point of the the story is to bring out an emotion. The type of emotion is not important.
If the story brings out an emotion, then it has done it's job.

What does any of this have to do with marketing?
If you can create an emotion in your target audience, they will remember the ad. They will personalize your story for their own perspective.

Through personalization, they will find comfort with your brand.
You never have to sell to a group who wants to buy.

You can sell anything with this story. You're not limited to ice cream, apples and ovens.

You could finish off the ad selling ice cream:
...Nicholson's old fashioned ice cream.  Like the kind grandma used to put on your apple pie.

or apples:
...Nicholson's Orchard. Grandma said wild apples make the best apple pies.  We think she was right.

or books:
...Richard's Bookstore. Your imagination is waiting for you.

The job of the ad is to get into a customer's head. Most of us have eaten apple pie. Most of us have memories of grandma. Those emotions get exposed in a story like this.

Go write a story. It doesn't have to be about your product. The product is secondary to the story.

The story is the hero.
The product is like the supporting cast to the story.

If the customer participates in your story, you were persuasive.
If you're product is relevant to the customer, they will buy,
When he is ready to buy.

If you're ad is neither relevant nor persuasive, then you've wasted your marketing dollars.

Persuasion can be about price, limited time offers and limited stock. But that's the quick route to selling that loses effectiveness with any passage of time.

Those pesky price offers only work in the short term.
I hope you'll be in business longer than that.