Love is a game of catch.

What happens when you look at the world through someone else's eyes?

Mark Fox calls it "looking through another lens".
Using the idea of TRIZ, which is older than anyone alive, looking through a "lens" offers a different perspective.

It helps me look at my problems and gives me advice, options, and sometimes solutions.

This morning, I was thinking, "Why would someone feel alone when they have loved ones around them?'

Looking through a lens, and changing the question, the absurdity in the question wasn't hard to understand.

Let me explain.

Could you die from malnourishment even though you ate everyday?
Could you dehydrate although you drink liquid everyday?
Could you die from hypothermia in the middle of the summer?
Could you go bankrupt with a million dollars in the bank?

And the answer is of course.
Eat only ice cream. Drink only vodka and coffee. Fall asleep in the ocean with a life jacket on. Withdraw the money tell the bank you can't afford your mortgage.

All of these consequences result from personal choices.

The individual who feels alone isn't alone from the outsiders perspective. But he is alone from his own. And that's the only one that counts.

How do you help him not feel alone? The only way you can. You have to show him you love him.

But there's a catch.

You can't show your love by using your love language. You must use his. There are five love languages according to Gary Chapman.

l. Words of affirmation – using words to build up the other person. “Thanks for
taking out the garbage.” 

2. Gifts – a gift says, “He was thinking about me.”

3. Acts of Service – Doing something for your spouse that you know they would
like. Cooking a meal, washing dishes, vacuuming floors, are all acts of service.

4. Quality time – by which I mean, giving your spouse your undivided attention.
Taking a walk together or sitting on the couch with the TV off – talking and
listening.

5. Physical touch – holding hands, hugging, kissing, sexual intercourse, are all
expressions of love.

If you're not sure what you're loved one's love language is, pay attention to his expressions of love.
Although, you may express your affection in different ways, you have a dominate language.

Make it your mission to find out others love languages. It will save your relationships. It has helped me immensely.

I've watched people cry when I gave them words of affirmation.
I've felt the warm embrace of a friend who needed comfort.
I've watched my daughter's eyes light up when I brought her an unexpected gift.

Try it today. Show someone you love them by understanding how they love.

It's like a game of catch. Catch the ball and now throw it right back.

Love them the way they want to be loved.
Market to them, the way you want to be marketed to.

I started with love and now I've slipped into marketing. How is that possible?
Because we're people. And we're looking for something. As vague as that is, we might not even know until it shows up. However, we will listen to the person who seems to understand.

Understand your customer and you won't have to sell to them. They will buy from you over and over again. They will love you because you love them.

And if they don't love you, ask yourself a couple of questions.
1. Have you demonstrated understanding?
2. Do you understand?
3. Is this the "right" customer?

More on the right customer another time. But if you market the right way, you'll find the right customer.

Go love your customers... They will love you with their wallets.