Commerce conversations over coffee

A client recently declared that he had a marketing problem. Asking a few questions, what he meant to say is that he had an advertising probl...

What's it worth to you? Isn't that the definition of value? The question that gets asked is, "What's it going to cost...

Grandma and dad used to have daily crib games. The games were epic with pulsating voices coming from the kitchen when someone had a great ha...

I'm a product of the public school system. My kids are now being produced by the same system that created me and countless others like m...

I always wanted to be a grown up. Now that I'm here, there are days, I wish I could be a kid again. I think there are many who feel the ...

Mazda used to have a tagline in their advertising that demonstrated the fun of driving their cars. A kid would say "Zoom zoom", as...

I often ask myself what is my purpose in life. As if there is some grand plan waiting for me to push the right button so I can achieve every...