Commerce conversations over coffee

Monday, August 31, 2015

Care Bear countdown

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Finding employees is easy. Finding great employees is hard. Talking to other entrepreneurs, I hear how tough the labour market is. Employe...
Friday, August 28, 2015

It's not totally your fault you are afraid.

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Fear loves excuses.  We use excuses to rationalize why we can't do something.  As long as it's rationalized, we understand it....
Thursday, August 27, 2015

The bonding of branding

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A loyal customer's relationship to a brand is like a marriage. Marriage is based on a bond. For there to be a bond, there has to be so...
Wednesday, August 26, 2015

Fear and loathing in hospitals

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I hate hospitals. So I avoid them as much as I could. A good friend almost died in an accident and I didn't go see him. I wanted to. ...
Friday, August 21, 2015

Don't be a squirrel dick

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Mowing the lawn on my Ariens zero turn mower, I was thinking about squirrel dicks. I was thinking about the power of a warranty and how the ...
Tuesday, August 18, 2015

Do you treat your loyal customers like whores?

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What is the relationship a business has with its customers? If it's based on customer loyalty, it's like a marriage. If it...
Monday, August 17, 2015

The power of a compliment

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I grew up not hearing or not listening to compliments. Not sure which is truth. My brain falsely remembers many things, so it may be lying t...
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RickNicholson
Rick builds business. He owned 6 restaurants over ten years. He understands the entrepreneurial challenges, specializes in developing marketing strategy, branding and key messaging.
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