Commerce conversations over coffee

Friday, October 18, 2019

Hope, eyeballs and scrolling through garbage

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I get asked a lot about the effectiveness of advertising and which ones should be used. The buzz for entrepreneurs seems to be social medi...
Thursday, October 17, 2019

Character, statues and a 1000 year promise

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Thanks for meeting with me. What can I get you? I'd like a Grande Emperor's Cloud. Fancy name... Is it a fancy drink? Nope. Just...
Thursday, September 26, 2019

We go fishin' when the fish are runnin'

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I went bass fishing with my 12 year old son last week. We sat there on the edge of the ocean, casting our lines anticipating a "bite...
Friday, September 13, 2019

Sales, smoke screens, and seduction

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I'd like to grow my business, but I don't know how to do it. Do you have any suggestions? Wow, that's a loaded question. But b...
Tuesday, September 10, 2019

Discount your relationship when you discount your product.

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You're a customer. So you obviously know what it takes to get you to buy. But do you really? "Give me a sale, and I'll bu...
Thursday, September 5, 2019

Love is a game of catch.

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What happens when you look at the world through someone else's eyes? Mark Fox calls it "looking through another lens". Usin...
Tuesday, August 20, 2019

Mirrors to your soul, perceptions, and curveballs

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I want to share something important that I've learned. Oh yeah. I love learning new things. And then again, what I learn isn't ne...
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RickNicholson
Rick builds business. He owned 6 restaurants over ten years. He understands the entrepreneurial challenges, specializes in developing marketing strategy, branding and key messaging.
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