Commerce conversations over coffee

As the world reacts to the threat of a pandemic, markets crash, toilet paper sold out and Purell is counting cash. What aren't we bein...

The difference between making noise and making money in the marketing world is the same as the difference between a beggar and a busker. T...

Inspiration comes from a room. There are no windows. There's a door but it's locked. You can try to break it down. But you're ...

Marketing is fun. You get to say and do things that normally aren't done or said. Good marketing uses an angle that disrupts the audien...

If you are an adult, I'm going to assume you know how to cook a hard boiled egg. Gramma taught me when I was 10. Here were her instruc...

It's getting colder. Jackets thicken while energy bills rise. That's winter in Canada. Every year it comes and every year, I dread...

As Black Friday approaches, I was thinking about my Canadian retail friends. Black Friday wasn't even a thing in Canada seven years a...