Commerce conversations over coffee
Friday, October 23, 2020
Would you like cheese with that?
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There is a polarization effect happening right now in 2020. The world is not fair. Who cares? You follow a code, a belief system. If you...
Thursday, September 17, 2020
The labels you place are like permanent tattoos on your brain
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Labels are like tattoos on our brains. Attached with super glue, it’s nearly impossible to rip, scratch or peel. Be very careful what or wh...
Thursday, March 12, 2020
Coronavirus is not the zombie apocalypse
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As the world reacts to the threat of a pandemic, markets crash, toilet paper sold out and Purell is counting cash. What aren't we bein...
Tuesday, February 18, 2020
Lesson about marketing from a Las Vegas Beggar
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The difference between making noise and making money in the marketing world is the same as the difference between a beggar and a busker. T...
Friday, February 7, 2020
Luck is a lady named Serendipity
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Inspiration comes from a room. There are no windows. There's a door but it's locked. You can try to break it down. But you're ...
Thursday, December 12, 2019
Marketing in a crisis
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Marketing is fun. You get to say and do things that normally aren't done or said. Good marketing uses an angle that disrupts the audien...
Tuesday, December 3, 2019
Marketing is like boiling an egg
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If you are an adult, I'm going to assume you know how to cook a hard boiled egg. Gramma taught me when I was 10. Here were her instruc...
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