Covalent bonds

Water molecules are created from the bonding of electrons from an oxygen molecule to electrons of two hydrogen molecules (H2O).

Oxygen wants hydrogen to make water.
Hydrogen wants and needs oxygen to make water.
If the bond is done in one way, it creates water.
If the bond is done differently, it creates hydrogen peroxide.
Humans need water to survive.
Hydrogen peroxide can be poison.

Bonds require interdependence.

Customers need products.
Businesses fulfills needs of the customers.
If the bond is formed properly under the right conditions, a loyal customer will be the result.
If there is no bond, the customer bounces around until she finds another business to bond to.
Businesses need loyal customers to survive.
Disloyal customers are the hardest to please and the most expensive to market to.

Poor attempts at bonding creates poison.
Done the right way, a bond will create magic.

Enterprises existence is based on creating the right covalent bonds.