Get into their heads

You are busy.

The last thing you need is to be told you need that new gadget.

So you ignore the message.

You will not do something unless you've already gone there in your mind.

It's the job of the advertiser to get you there.

Marketing's job is to get in your customer's head.

Factual ads detailing features and benefits appeal to the left brain.

The left brain is responsible for logic and analysis.

Marketing's job is to get in your customer's head.

For them to remember the ad.

To recall the company.

To want the product.

Marketing's job is to create an emotion within the customer.

For them to remember the ad.

To recall the company.

To want the product.

Factual ads cannot do that.

The key to results based marketing is emotional based advertising.

Emotion is not linear or factual.

It's non linear.

It lives in the right hemisphere of the brain.

The right-brain wants to be entertained. It desires creativity. It thrives on ideas.

Will any old marketing work?

The simple answer is Yes.

But it means, that the customer has to ALREADY be in the market to buy when they hear the factual message.

They are ALREADY there.

Here's why you don't want to do any old marketing.

1. Your competitors are already doing it.

2. No one knows why you're better.

3. No one cares you exist.

4. They don't need you. They already have the product or service from someone else.

5. You'll waste a bunch of money and will think marketing doesn't work in your category.

6. If you haven't convinced them you are different, they will decide for themselves based on convenience, location and price. 

7. Price is a terrible marketing differentiator.

The key to get marketing to work is very simple.

1. Come up with a compelling message that no one else dares say.

2. Tell as many people as you can as effectively as you can.

3. Get in the customer's brain even when they don't see/hear your marketing.

4. Talk to your target audience a minimum of 3 times per week with a words that keeps changing but the message is the same.

If you do this, your cash register will be so full that you will need a bucket under the counter to throw in the extra cash to keep it from falling on the floor.

Tomorrow I'm going to show you an example of how to get in your customers' heads using Kijiji ads.

If you want to figure out how to get in your customers heads with your marketing, you can reach me at ricknicholson@wizardofads.com.