The best cheapest, most efficient way to advertise a business

Growth in revenues is what we want in business. More revenues means the expenses get taken care of easier and the doors get to stay open.

Here's where most entrepreneurs stumble:
They think that a growth in revenues is determined only by attracting new customers to the product.

Attracting new customers is the hardest and most expensive form of revenue growth.

A new business, with no customers, has no choice to go down this road. That's part of the reason why 80% of businesses fail in the first five years of operations.

An existing business that already has clients isn't forced down that path.

There are three ways to grow sales:
1. Attract new clients
2. Increase frequency of purchase of existing clients.
3. Get existing clients to buy more each visit

Two of the three ways are attributed to existing business.

In my first year of business, sales had to be increased or the doors would be closed. We focused on number 2 and 3, without any outside advertising. Our sales increased by 42%. I heard a similar story of a Burger King franchise who increased his sales by 40% in one year by focussing on cleanliness and customer service.

Could it really be that simple?

So instead of investing valuable marketing dollars towards a yellow pages ad, newspaper ad, TV commercial, radio commercial, or whatever you might think about doing, understand that sales can be easily influenced by your current actions INSIDE your business. Fix your internal stuff and sales will grow.

Then, if you still haven't hit your sales targets, you can advertise.

Advertising speeds up the inevitable.

Don't allow the inevitable to be negative.