Italians know style

When we hear the word Italy, we think exotic, sexy, inviting. Italy is just another country, but anything made there is given a heightened brand perception.

Italian is a romantic language for a reason. The romance capital of the world is in Venice. 

Italy is sexy. It calls our name in that sweet, erotic voice. Luring us into its clutches with its beauty. Within its grasp are all things made in the land of love.

Owning an Italian suit says a lot about the man. 

Italian leather has no equal.

Italian food is communal: coffee, pasta, pizza.

The rolling of r's in the language arouses men and women equally.

Would a Ferrari be as sweet if called by any other name?
More importantly, would it be as sweet if it were made in any other country?