Lesson about marketing from a Las Vegas Beggar

The difference between making noise and making money in the marketing world is the same as the difference between a beggar and a busker.

The beggar asks for money, but offers nothing in return.
The busker parts you with your money in exchange for entertainment.

The homeless guy's tool is sympathy.
The Busker hammers the drums with entertainment.

We give more time to those who entertain us.
We give more money to those who command our time.
It's a fact.

If the beggar interrupts and makes us sad, he's a busker.
If he gets us looking in the opposite direction trying to avoid eye contact, he's a beggar.

The busker interrupts but he makes us smile.

Most marketers ARE beggars.

Information is a beggar's tool.
Traffic is a beggar's hope.
More traffic does not mean more money.

Emotion is the entertainer's tool.
Traffic is the entertainer's strategy.
More traffic means more money.

Here are two examples of good marketing from the streets of Las Vegas.