Monday, April 7, 2014

The Wolf of Wall Street

The latest by Martin Scorcese, "The Wolf of Wall Street" is an instant classic. It's got a great leading actor in Leo DiCaprio. Everything he touches seemingly turns to gold. It's got a blue blood director. It's got all of the big three: money, drugs, and sex. Most importantly it's a got a title character that you want to hate but you idolize and sympathize him at the same time.

The story is based on true life events of Jordan Belfort. Belfort a stock broker, who takes from everyone to line his own pockets reinforces my own opinions of financial advisors. A wolf looking to get paid on the backs of the innocent chickens.

The movie shows a lot of good, motivational material too. There's a scene where the lead character does a soliloquy in which he shows his complete focus, non compromising attitude, in which everyone gets engulfed by his passion, his magnetism and his energy. His sales meetings looked more like a cult than a business function.

Belfort is a wolf salesman. Unlike Robin Hood, he robbed from everyone and gave to himself. He sells people stocks that only benefits himself.

My favourite part in the movie is when he demonstrates the art of the sale. He simply asks people to sell him a pen. Everyone describes the pen. Everyone focuses on the features and benefits of the pen and not the application. One smart guy then asks Belfort to write his name on a piece of paper. Not having a pen, Belfort says he can't. The salesman asks why, knowing that he's holding Belfort's personal pen. The point was don't sell the buyer a product. Let the buyer sell themselves.

Despite the gratuitous scenes of sex, drugs and money, the movie is full of inspiring material.

You don't have to be a wolf to good at sales. Know why your customers buy, then show them that you have what they need.

This movie has many similarities to one of Scorcese's other classics, Goodfellas.






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